Tag Archives: Jouni Kamarainen

Indoor Location will be a Ubiquitous Enabler for Next-Gen Applications

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Indoor positioning benefits will span all the industries, from health care to manufacturing, tourism to rescue services. Jouni Kämäräinen, Chairman, In-Location Alliance (ILA) — an ecosystem of industry players to stimulate innovation in indoor location space and accelerate market adoption — believes the potential market is hug.

Jouni Kamarainen
Jouni Kämäräinen
Chairman, In-Location Alliance, (ILA)

What are the major trends that you see in the indoor mapping and navigation market?

In a few years the ability to locate people and objects indoor will be a ubiquitous enabler for a new generation of context-based applications. Consumers will be able to navigate seamlessly indoors and outdoors. They will come to expect hyper local content and will enjoy the benefits across all aspects of their life from the simplification of tracking their personal belongings, to truly global navigation, to personalised services.

Indoor positioning benefits will span all the industries, from health care to manufacturing, tourism to rescue services. Facility owners and local service providers will gain the ability to establish more effective relations with their visitors. Shopping malls, for example, will increase the knowledge of their customers. Companies will be able to track assets and monitor workflow more effectively.

What were the critical reasons for establishing In-Location Alliance (ILA)?
We founded the In-Location Alliance (ILA) to accelerate the adoption of indoor positioning solutions that will open up new opportunities for consumers and venue owners. Our focus is both to promote open interfaces and standards-based approach, will ensure interoperability, and to work with member companies to pilot the most promising services and use cases from a business and solution point of view.