Professor Alexander Manu: ”Innovations start from vision, not technology”

News from  EIT ICT LABS.

“In order to succeed companies must be led by visionaries. All innovations start from a big idea, not technology”, says Professor Alexander Manu who visited Helsinki to brainstorm on the next big thing for Finland. Professor Manu claims that all big leaders, like Steve Jobs, are philosophers. These leaders can understand the basic human desires and they are bold enough to lead their company to markets that do not yet exist – they create the market.

Professor Manu was the keynote speaker at the Results Day of EIT Helsinki on Wednesday 9 October hosted by Director Marko Turpeinen from EIT ICT Labs Helsinki. Manu’s inspirational keynote was also attended by representatives of the city of Espoo, the Mayor Jukka Mäkelä and director Tuula Antola.

EIT ICT results ws Manu&Espoo

Picture from EIT ICT LAbs

Provocative author, speaker and leading practitioner in the field of strategic foresight, Alexander Manu surveyed in his speech how organisations transform ideas into platforms for engagement and participation, or what he calls “a new behavior space”. Manu continued that life is about seeking pleasure in any form, by all means. Products that fulfill the human desires and create a new behaviour succeed. Google is about fulfilling our desire to know and understand, Facebook our desire to leave a mark. Innovation is the creation of new behavior.

http://www.alexandermanu.com/alexandermanu.com/About.html

See presentation videos:

Keynote: The business of innovation in behaviour space by Alexander Manu (sound quality is poor, but still HIGHLY WORTH of watching!!)

Business opportunities in smart spaces by Petri Liuha.

More presentations..

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